SEO strategies in 2022: all the keys to improving your positioning

By Juliet D'cruz

A new year is already underway and it is essential that you know what the new SEO strategies are in 2022. This is of the utmost importance, as they will help you obtain a good position in search engines. In this way, you can effectively reach your target audience.

Digital marketing techniques were forced to take a turn in 2020. Due to the pandemic that has hit the world, more and more companies chose to work through the web. This, in turn, generated more demand from users and increased competition.

Given these changes produced due to COVID-19, it is essential to adapt to the needs of consumers. And to achieve this, it is essential that you keep in mind the SEO strategies in 2022 that you must apply in each of your projects.

The main SEO strategies in 2022

Every SEO consultant Sydney must know the SEO strategies in 2022 that cannot be left out of any campaign. These will be very useful for optimizing your web positioning. It is essential that you take into account the following points when you get down to work:

1.- Use of artificial intelligence (AI)

It is increasingly proven that the use of artificial intelligence (AI) is a key factor in marketing strategies. Keep in mind that the way users interact with online content is changing. Therefore, it is necessary that you adjust to these advances and evolutions.

Such is its relevance that for a few years Google has had an AI algorithm called RankBrain. This application plays a fundamental role in terms of positioning for search results ( SERP ).

For this reason, you have to manage to catch and engage consumers with valuable and well-organized content. In this case, the on-page SEO checker tool can be of great help, as it allows you to evaluate the potential of a page, based on aspects such as readability, backlinks, etc.

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2.- Increase in voice search

This second aspect is related to AI since voice search will be another trend in 2022. And this is possible thanks to innovations such as Google Assistant, Apple Siri, and Amazon Alexa. This type of consultation is an option that is increasingly used by people.

And this was demonstrated in a Juniper Research study that was carried out in 2017. It showed that by 2022 smart devices such as Amazon Echo, Google Home and Sonos One will be installed in 55% of American homes.

So if you want to improve your ranking in this new year through voice search, you have to focus on the keywords that users use and identify the long phrases that they use in their daily conversations.

Keep in mind that these types of searches tend to work best with long phrases recited naturally. When people write, they usually shorten the words, but when they speak, they say them as they want to find it.

3.- Implementation of Mobile-First indexing

One of the most prominent SEO company strategies in 2022 is Mobile-First indexing, which was implemented by Google in 2019. This means that the search engine first observes the mobile version of a website. Now, take this as the “main” one, instead of the desktop version.

According to the World Advertising Research Center (WARC), by 2025 almost 73% of users will access the Internet through mobile devices. This, without a doubt, is proof of the importance of focusing your efforts and directing them to the mobile version.

If you want Google to crawl your URLs, you have to check that you don’t have a “disallow directive”. It is essential to know that Googlebot will load content that requires user interaction. For example, clicking or scrolling on the screen.

You should also make sure that Google can display lazy-loaded content. And don’t forget to apply the same meta robots tags for desktop and mobile.

4.- Compliance with the EAT principle

The quality of the content is a priority if you really want Google to take you into account when positioning you in their search engines. For this reason, you have to focus on complying with the EAT principle that is based on experience, authority, and reliability.

Those are the three aspects that allow you to know if your web page has useful and quality content. To achieve this you have to create the profile of your buyer persona, in this way you will understand what your users are interested in. This way you can capture their attention faster and more effectively.

It is important that you also carry out search intent research to be able to map out the consumer’s journey. Once you have that information, you can create your content based on the format your users prefer. And don’t forget to always link to reputable and trustworthy sites, for example, URLs ending in “.edu” and “.gov”. Also, if you have authorized sites that link to your page, it is another way to demonstrate that you meet the EAT criteria.

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