How to Make Cold Calling Services More Effective

By Juliet D'cruz

Simply put, cold calling is a marketing technique that involves a salesperson reach out to individuals who precisely haven’t showed any kind of interest towards the products and services of a business.

Although, it’s an age-old method to push your products, and contrary to what many would like to believe, cold calling services is not a dying art.

In fact, when done right, cold calling can usher a string of benefits for any business out there. 

Here are a handful of tips to make cold calling more effective.

Pick the right time to call 

Yes! Contrary to what most people would like to believe, there is a good time and a bad time to call. 

Take Friday afternoons for instance. People are already looking forward to the weekend, busy wrapping up their work and planning to head out to their favourite pub to shoot pool and drink beer. If your call drops at the same time, there’s plenty of reasons why they will put you off in a few seconds. 

Another bad timing could be Monday mornings when people are ready to start their weekend and are often in a rush. A good choice would be either Wednesday or Thursday when everyone has just settled into the new week and are ready to listen to your offer. Just make sure you are not catching them too early in the morning or too late in the evening.

A little late morning or a couple of hours before lunch should do it right.

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Embrace the right tone 

It’s never what you say, but how you say that does the trick. And, it’s got a lot to do with the tone that you embrace. 

A market study depicts how the right tone for cold calling services can boost success by as much as ninety-three percent. Hence, it does make sense to get rid of the monotony in your voice, cut down the boredom, and show some enthusiasm on the call to generate interest among your prospects.

Even if you are having a rough day at work, you can’t afford to show that on call. In cold calling services, aggression has no place and you don’t get to vent your frustration on anyone, certainly not on your prospect.

No matter how long and tiring the day is, always keep a smile on your face and it will eventually reflect on the other side when somebody answers your call.

Don’t sound too scripted

This is a common mistake that many newbies commit in cold calling. While as a starter following a script is always recommended, one should also infuse their personal touch to make things sound more human.

Remember, no one likes to speak to a person who sounds scripted – it’s mechanical, too robotic. Thus, get rid of the habit of following a script and try to improvise. 

Use that Voicemail 

Can’t get your prospect online? No worries, leave a voicemail. 

Some people are genuinely fond of checking their voicemails and returning calls. The usual trick is to keep your voicemail short and sweet – something under nine to twelve seconds should do fine!

Wrap up

Once you start following these tips to the fullest, there’s no stopping you from acing your cold calling services like never before. 

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