Types and Benefits of Data Analytics

By Albert Howard

Data analytics is becoming a crucial statistical maneuver in business enterprises. Data analytics is the science of examining data for trends and conclusions. It mainly involves applying statistical analysis and technologies to specific data to find trends and solve inherent business problems.

With the increased desire for ethical problem-solving methods, data analytics is becoming a valuable tool in today’s world. Data analytics involves using specialized systems and software to determine the data needed to solve the desired problem. Tableau Desktop is data visualization software that lets you see and understand data in minutes. This software requies minimal Tableau Training to use this for Data Analysis. Data analysis companies include https://www.lynxanalytics.com/hk.

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Types of Data Analytics

Data analytic procedure involves different types for optimum results. The various types of data analytics include:

  1. Descriptive analytics

This data analytic type allows one to pull trends from raw data and describe the current happenings. It answers the question of what happened. Descriptive analytic uses data visuals from recent data entries. It is the basic start of all the other types of analytics.

  1. Diagnostic analytics

Diagnostic analysis answers the question of why did this happen? It involves comparing coexisting trends and movement, uncovering relationships between variables, and determining unexisting relations where possible. This analytic tool is the root finder of problems.

  1. Predictive analytics

Predictive analytic answer the question of what might happen in the future. It involves the analysis of historical data to aid In understanding the happenings and expected occurrences—predictive analytics help in curating organizational strategies based on the likely scenarios.

  1. Prescriptive analytics

Prescriptive analytics considers all possible factors in a scenario and suggests the possible actionable takeaways. They answer the question of what to do next. It is an analytic data type that is most useful when making and implementing data-driven decisions

  1. Cognitive analytics

The cognitive analytic method applies intelligence to specific tasks. It involves using intelligent human-like technologies like AI, semantics, and machine learning for deeper insights.

Benefits of data analytics

Businesses can reap when data is well analyzed as it factors out all areas needing change and promotes what is best. Some of these benefits include: 

  •   Mitigation of risk 
  •   Delivery of high-quality services and products 
  •   Optimizing and improving customer service
  •   Providence of personalized care and services
  •   Anticipate future business needs
  •   Ensure maximum involvement 

Users of Data Analytics.

Business personnel who make decisions for their businesses need foundational data analytic knowledge. Access to data is more common, and analytic data methods could be advantageous. Those that benefit from analytic data procedures include:

  • Marketers – Marketers utilize customer data and trends from past involvements to plan marketing strategies. 
  • Finance professionals use past and present performance data to forecast their company’s financial trajectories. 
  • HR professionals – gain insights into employee opinions, motivation, and behaviors, then compare it to the industry data to make the most needed changes in their organizations


Data analytics is a way for business entities to optimize performance across all their sectors, from service offering to the product business; implementing data analytics rules out problems and helps reduce cost, and identifies the most efficient ways of doing business. Data analytics has become an integral component in strategy making across all industries.

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