There is no denying that the last couple of years had a significant impact on the virtual ecosystem, but 2022 is the turning point, in terms of determining which aspects of the digital paradigm will endure and which won’t. Several important changes have occurred in the world of digital marketing.
And, in this article, we’ll present to you the top five digital marketing strategies for 2022.
1. Social Media Marketing
For most businesses, social media has become vital, and finding the right way to increase the number of Instagram followers on their business account isn’t only a way to boost sales but necessary to survive amid an ever-growing competition. Visual content, and especially the short video formats (like Reels or Stories) is providing more and more opportunities for going viral, the Live features on Instagram, Facebook, and other social media networks allow brands to have even more direct contact with their audience.
Most importantly, social media has become indispensable for eCommerce businesses, with major networks expanding their sales capabilities and more and more people choosing to use them for online shopping.
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2. Video Marketing
Video marketing is one of the digital marketing tactics that is expanding the fastest right now thanks to the emergence of new social networks and the popularity of video content. You’ll find that there are a variety of ways to profit from video marketing by keeping up with consumer demand and avoiding traditional commercial-style videos.
These videos may be posted on social media sites organically or through paid advertising. Some examples of how you can use video content:
- Launch a viral challenge and award the winner with a prize;
- Publish video testimonials praising your products or services;
- Post videos demonstrating how to make the most of your goods or services;
- Share behind-the-scenes content.
3. Proactive Chats
In the digital space, there are an increasing number of rivals: corporate and personal brands, B2B and B2C companies, as well as startups. Facebook and Instagram offer an increasing number of choices for publishing goods and services and making sales on the network to sustain their business models.
However, this doesn’t mean that you shouldn’t build a website and generate leads from it. For one, social networks sometimes crash for hours. Additionally, as important as they are for your business, the users of these platforms aren’t truly your own but rather, of the platform.
Proactive chats are a great digital marketing tactic to draw visitors and make the most of their time while they are on your website. Install a live chat feature and set up automatic invitations to contact you rather than waiting for visitors to do so. You can deliver personalized conversations with a greater conversion rate if you also include CRM features and if you can see what your visitors are engaging with.
4. Social Responsibility
When deciding on a purchase, consumers today consider the values of the companies they associate with. Many will choose brands that are environmentally friendly, cruelty-free, or that represent other values important for consumers. Companies that bravely take a stand on social problems benefit in terms of sales, engagement, customer loyalty, and brand recognition.
This is why, to stay relevant in today’s market, you shouldn’t be impartial towards liability-related issues. Consider what appeals to your target audience and the values of your organization. This will help you identify one or more social issues to which you can contribute.
Small local brands may gain a lot from their impact on community issues. However, larger companies can take advantage of various digital marketing techniques to show their dedication to social responsibility, such as:
- Helping NGOs, foundations, charities, etc.;
- Providing community service;
- Donating to causes;
- Creating awareness campaigns;
- Collaborating to improve waste management and reduction of carbon footprint.
Document and share your contribution to your target audience, and ask them to support your cause. By demonstrating which measures you are taking specifically, you will prove that your dedication to your values is honest.
5. Voice Searches
Thanks to voice-based assistants like Siri, Alexa, and Google, voice search has been improving for a while. This will be crucial in the metaverse, and to keep up, simply optimize your content for voice searches using the terms you want to rank for to capitalize on this trend.
Among other tactics, you can use longtail keywords, divide your material into questions and answers, establish your website’s authority, and reduce page load times.
As new incredible technologies appear, digital marketing constantly changes, making it hard for brands to keep up. But staying up to date is crucial for your success. Whether you are just starting a business, or you are trying to grow, these five strategies can help you achieve your goals in 2022.
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