Top 10 Market Research Software: A List of the Best Software to Use for Market Research

By Albert Howard

Market research is essential for any business. You might want to know what people think about your products or services, how much they spend on them, and even where they would like to see them advertised. 

Market researchers use various tools to gather this information and present it in a way that makes sense for the company. So, check out these market research tools if you’re looking for a way to find out what consumers are thinking about your product or service without having to ask anyone directly.

Market Research Tools

1. QuestionPro

QuestionPro is one of the most popular market research tools. It’s a web-based survey tool that is used by a lot of small businesses. But it’s also useful for large corporations seeking feedback about their products.

QuestionPro has a simple interface and easy-to-use features that help you gather data quickly. You can create surveys from scratch or use pre-made templates from their library of over 1000 questions. 

It includes open-ended questions such as: “What do you think about our product?”  and “How many times have you used this product?”. Several different question types are available, ranging from multiple choice questions to rating scales (where users rate something on a scale of 1–5).

The biggest downside to using QuestionPro instead of other tools is its cost. If your business needs quality customer feedback, in that case, it may be worth paying extra money for.

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2. Google Consumer Survey

Google Consumer Survey is an excellent option for market research. It’s free, easy to use, and offers many different types of questions you can ask your target audience.

You can also set up various surveys depending on the number of people responding. So, it’s easy to track how many people react to each study and how they do it. Google Consumer Surveys is one of the best tools because it fetches you instant feedback from your customers.

3. SoGoSurvey

SoGoSurvey is survey software that allows you to do market research, track responses, and analyze the results. You can also create surveys with the help of its built-in design templates. It has an elegant user interface that makes it easy for anyone to use the tool regardless of their technical skills or knowledge about data analysis.

SoGoSurvey offers many customization options for its users.  You can choose how your survey should look before sending it out online or offline. You can also change the length of your survey depending on what type of questions or topics you want answered by people who take part in them.  This way, there won’t be any confusion about what needs answering next.

4. Quirks

When searching for a market research firm, you must do your homework. You want to confirm that they can give you outcomes that will benefit and benefit your company. Finding lists of market research firms from reliable sources is another smart move.

Quirks provide market research facilities to enhance your target market outreach strategies. It compiles a list of market research companies that provides data you may utilize it. By doing this, you can be certain that the information you’re receiving about the market research firm you’re thinking about is accurate.

5. Typeform

When you need to gather feedback for market research, Typeform is a great website to use. It’s free to create surveys, and you have all the tools you need to make the survey feel sleek and professional. You can also choose to have the survey translated into different languages, which is very helpful and convenient.

Many businesses use Typeform because it’s also completely customizable. You’ll be able to create questions more specific to your niche in no time. It’s straightforward to use and can be accessed from any device.

6. Qualtrics

Qualtrics is online survey software that lets you create simple questionnaires, collect responses, analyze data and share it with others. You can create surveys on the go with the drag-and-drop interface on the left side of your screen.

Give each question its tab so you can sort through them quickly when you’re ready to compare results side by side or export them into Excel for further analysis, or do both .

It makes it easy for anyone who has ever taken an online survey. You’ll also find options like radio buttons at the bottom so users can select one option or several at once—a great way to keep things simple while at the same time providing enough flexibility depending on what kind of data they need from their responses.

7. Alchemer

Alchemer is a market research software that can help users get all information about their competitors, their marketing campaign, their business, and the market. Alchemer can help you analyze the data about who your competitors’ customers are, their marketing needs, and so on. 

Using Alchemer, you can easily find a potential market, find all the related information, and make qualified business decisions.

8. FluidSurveys

FluidSurveys is an excellent solution for creating surveys, collecting data, and analyzing the results. It’s easy to use and affordable, so it appeals to small businesses, nonprofits, marketers, and researchers.

Fluidsurveys allows you to easily create complex surveys by providing a simple interface that makes it easy for users of all skill levels. The software includes advanced features like multivariate analysis, which enables you to conduct multiple studies at once using one survey.

9. Wufoo

Wufoo is a web-based form builder that lets you create and embed survey forms on your website. You can make free forms or upgrade to a paid account to create forms with more features.

Wufoo’s drag-and-drop interface makes it easy to customize the design of your surveys as well as add all sorts of visual elements like images, videos, and more. The platform also includes advanced functions such as image recognition technology (automatically detecting who filled out the form) and email templates (to send personalized email responses).

10. Survey Anyplace

Survey Anyplace is the best option for creating surveys and polls. It allows you to complete surveys, polls, and questionnaires without coding. You can do market research by: 

  • Creating surveys in real-time from your phone or tablet by typing what you want to ask into their app.
  • Using Survey Anyplace’s built-in templates or create your layout from scratch
  • Collecting data in real-time through mobile devices (iOS)

Final Thoughts

Market research is a critical practice that helps you understand the needs of your clients/customers. Many different types of software are available to help you with your market research. It is essential to match the software you choose to your specific needs.

Some of the most common types of software used for market research include: focus groups, surveys, analysis and data visualization, and online communities. These tools make it easier to get things done and help you make the right decisions.

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