Finding ideas for growing your small business is tough. Being told to “just be creative” by your boss won’t cut it. It’s not that being creative isn’t a valuable skill, but you don’t want to be shackled with responsibility and left out of bigger, more important decisions. I put together this list of marketing ideas for small business owners who require some good ideas.
You have to have a clear vision of what you want for your company. You need to develop a plan and then find the resources to get it done.
But how do you get there? Develop some marketing ideas, especially ideas that will help you grow your small business. Small businesses can use many different marketing strategies that require little cost and effort but generate tons of attention for their brand or product.
Social media is the way to go these days. It’s inexpensive (or free), and it gets great results if done right. If you don’t know where to start with social media, try posting content regularly to a blog or Facebook page. When you make a post, ask for comments or shares if people like it, which they probably will because you’re providing valuable information. Next, advertise your social media presence on your other marketing materials, including your website and in-store signage.
Speak at relevant events
Speaking at events relevant to your business can help you build brand awareness and new relationships.
One of the best ways to grow your small business is by speaking at relevant events. This could be a lunch and learn seminar, a chamber of commerce event, or any other venue where you can share your expertise with potential customers. This works especially well if you are introducing new products or services.
Speaking at these events allows you to demonstrate your authority in a specific area and establish yourself as an expert in the field.
A good speaker can captivate his audience and lead them to purchase his company’s goods or services.
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Here are some tips for getting started:
Start small with local groups or organizations relevant to your industry. For example, if you own an accounting firm, speak at a group meeting for accountants in your area or a local rotary club.
Make sure that you’re ready for prime time before you start pitching yourself for speaking engagements. If you’ve never given a speech before, get some experience speaking in front of small groups first to work out any nervousness before taking on more important gigs.
If you need help preparing, find someone who is an experienced public speaker and ask them to mentor you through the process.
Create a Blog or website
There’s no debating that having a website or blog for your business can help you get more sales. Whether it’s an online store, a brand-building website, or simply a place to show off your portfolio, it’s important to have an online presence.
So, if you’re ready to take the leap and launch your website or blog, here are some tips to make it easier.
Get clear on what you want…
The first step is to figure out what you want your site to do. Don’t just focus on the features of a website; instead, focus on what you hope your site will accomplish for you and your customers. For example, do you want it to:
Serve as an online portfolio of your work?
Provide current customers with more information about your products and services?
Help potential customers discover the types of products and services you offer?
Offer a way for potential customers to get in touch with you?
Once you’ve decided on the purpose of your site, think about how you want people to interact with it. How many pages do you need? Do any of these pages require special functions (like e-commerce)?
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