So you’re starting a bakery business and you need to make a brand logo. At least, that’s what everyone tells you to do. But is it necessary?
If you have any doubts about creating a logo, forget them. Logos are essential because they support your larger brand identity: who you are and what you value.
A successful marketing strategy is all about building a reputation that influences customer behavior. Your logo helps you to attract people that hold similar values to you and your brand, which then helps you create a memorable emotional connection.
So how do you make a brand logo that fits your business? You can get started with a few easy steps.
How To Make A Brand Logo
To design a logo, you need to first identify your values, then decide how to represent your values. Asking the right questions will guide you through this process.
Who Are You?
Everyone starts their business for a reason, and these reasons can help guide your brand identity.
You may think your reasons for building your bakery business are obvious: to sell good food. But you need to believe that you have something deeper to offer. Why do you care to make good food? What drives you?
Your answers to these questions tell your customers why your business is important. Your customers want to support something they believe in.
Answer these essential questions to solidify your brand identity:
- Why did you start your business?
- What makes your business special?
- What values drive your business?
- Who is your audience? What does your average customer look like?
- What does your target audience value?
- What do you want your target audience to feel when they see your logo?
- Who are your competitors? What do their logos look like?
- What do you feel when you look at competitor logos? What makes them compelling?
- What sets you apart from your competitors?
- Where will your logo appear? (On your storefront? Online? On business cards?)
Making the Connection
Now that you have a grasp of your brand identity, you need to make it visible.
It can be difficult to translate your thoughts and values into a logo, but if you study other business logos, you’ll see some patterns.
Colors have a profound impact on our minds, whether we know it or not. Studies show that different colors evoke different emotions because of their associations with nature, art, and life.
You can harness the power of colors in your branding. Think of what colors you associate with your brand values. Think of how you want your customers to feel when they see your logo.
Like colors, fonts also leave impressions on our brains. The thickness of your typography, the style, and the size all communicate something about your brand. Depending on your values, you can make your letters clean or heavy or bold or soft–and your customer will feel their intended impact.
Many businesses put together a mood board to pull together potential sources of inspiration. A mood board can help you identify your style goals.
Bring Your Design to Life
Now that you have loads of ideas, it’s time to make them real. Even if you don’t have design experience, there are free online templates to bring your bakery logo design to life. With thousands of online tools, anyone can make a professional logo with no prior experience.
Start Making Dough
Jumpstart your business with a logo that represents who you are and what you offer. Give the world something to remember you by and customers will keep coming back for more because when you make a brand logo, you invest in the future of your business.